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Oracle porte son CRM Siebel son Linux

Mercredi, 11 octobre 2006


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Catégorie: Actualités, Non Libre
par Nicolas Martinez
Nombre de lectures: 3,540 fois

Le logiciel présenté dans l'article ci-dessous n'est pas un logiciel libre.

gnl

Encore un progiciel porté sous l’environnement Linux.

Siebel est un CRM ou un gestionnaire de relation client (abrégée GRC).

La GRC a pour but de créer et entretenir une relation mutuellement bénéfique entre une entreprise et ses clients. Dans ce mode de relations commerciales, l’entreprise s’attache la fidélité du client en lui offrant une qualité de service qu’il ne trouverait pas ailleurs.

L’image souvent employée pour illustrer ce concept est celle de la relation entre un petit commerçant et ses clients. La fidélité de ces derniers est récompensée, car le commerçant connaît leurs attentes et est capable d’y répondre et de les anticiper (comme un boulanger qui vous met de côté une baguette cuite selon votre préférence et vous fait crédit).

La GRC recouvre une partie des concepts plus anciens de SFA pour Sales Force Automation (automatisation de la force de vente).(Definition Wikipédia)

La suite logicielle dans sa version 8 sera donc disponible sous Linux d’ici la fin de l’année.

C’est donc un pas de plus en avant vers l’augmentation des parts de marché des serveurs utilisant le système d’exploitation.

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